WBBA Radio is owned an operated by DJ Two Rivers Radio, Inc. WBBA is truly a local radio station and the content of the station strongly reflects this focus area. WBBA is "The Sports Source" for West Central Illinois and Eastern Missouri and one of the major voices of Agriculture in the area.
WBBA-FM, broadcasting at 97.5 FM from Pittsfield, Illinois, is an adult hits radio station serving West Central Illinois and parts of Northeastern Missouri. The station, known on-air as B97.5, plays a mix of classic and contemporary hits and also provides local news, sports, and weather updates. WBBA-FM is recognized as "The Sports Source" for its region and is a significant voice for agriculture in the area. The station has a history dating back to 1954, with its FM counterpart signing on in 1966.