Sunrise Radio is the world’s first 24-hour commercial Asian radio station, focusing on entertainment, music and news from the subcontinent. Launched on 5 November 1989, it was the first 24-hour radio station specifically for the Asian demographic and played a pivotal role in integrating the Asian community into the UK. Tune in to The UK's biggest Asian Mix on 963/972 am, Nationwide on DAB, Mobile, Tablet, Online and Alexa enabled devices.
Sunrise Radio is described as the greatest Asian radio station in the world. The station features a variety of programs including "The UK's Biggest Asian Mix" and "The Love Lounge". It also highlights upcoming concerts and events, such as the "Biggest Pakistani Concert 2026" and Sonu Nigam Live London. Additionally, Sunrise Radio offers a podcast called "Sunrise Corner Shop Podcast" hosted by Tony Lit.