UJALA RADIO is described as the main communication channel for the Bollywood-minded target audience and Hindustanis in the Netherlands, holding a market share of over 95% in many parts of the country. In North Holland and Flevoland, it is the sole provider of 24/7 Hindustani radio. The station broadcasts digitally on DAB+ and offers a new mobile app for continuous listening. UJALA RADIO also organizes events, such as a musical tribute to singer Mohammed Rafi.