Radio 34, the first private radio station in Serbia, began broadcasting on October 1, 1991, on 88.9 MHz. Founded by the late Blagoje Antonijević, it is now owned by his wife Vesna Antonijević and daughter Marija Urošević. For over 30 years, Radio 34 has served the listeners of Kragujevac 24 hours a day, informing and entertaining them with music. The station has participated in numerous humanitarian actions and is an independent, pro-European media outlet.