999 startades RADIO UMEÅ och den 1 juni 2013 bytte kanalen namn till POP & ROCK. Kanalen som ägs, drivs och sänder lokalt började i liten skala med ca 1.000 dagliga lyssnare. Idag sänder POP & ROCK i Umeå, Vännäs Lycksele och har ca 14.000 dagliga lyssnare.
Pop & Rock is a radio station that plays a mix of music from the 60s, 70s, 80s, and 90s, including pop, rock, and disco, along with Swedish classics. You can listen live online via the radio player on their website or by using the Chrome browser. The station also features a list of their 500 best songs, which is updated periodically.