NiuFM is a contemporary urban radio station based in New Zealand, dedicated to serving the Pasifika community. It targets New Zealand-born Pacific Islanders aged 18-35, focusing on entertainment, music, and comedy while incorporating elements of Pacific language and culture. The station plays a variety of music, including R&B, hip-hop, and reggae, with a special emphasis on contemporary artists from the Pacific islands and the local diaspora. NiuFM is part of the Pacific Media Network and is government-funded, broadcasting news, music, and stories relevant to its community.