Mag Radio began broadcasting on May 21, 2017, in Podgorica, Montenegro, coinciding with the country's Independence Day. It is the second media outlet owned by the Montenegrin company Oki Air Broadcasting d.o.o., which was established in Podgorica in February 2016. Mag Radio broadcasts across Podgorica, Budva, Nikšić, Danilovgrad, and Tuzi, covering a significant geographical area in central and southern Montenegro. The station offers live 24-hour programming on the Mag Live channel and also provides a selection of curated digital music channels, accessible via mobile music applications worldwide.