La Estación Vallenata FM is a radio station that plays vallenato music combined with other rhythms such as salsa, merengue, reggaeton, and popular music. The station aims to reach a local, national, and international audience by adapting to musical influences from the Antilles, the Caribbean, and inland Colombia, as well as the continent. They also feature Caribbean and African rhythms and stay current with viral music from social media and digital platforms.