Early Rock Show Radio was founded on October 31, 2016, offering a commercial-free internet radio experience. The station focuses on "other great music" from the past and present, distinct from big hits or classic rock, aiming to introduce listeners to unfamiliar artists. The name "Early Rock Show" is a nod to a popular 1990s radio show that aired early on Sunday mornings, chosen as a throwback to the early days of FM rock radio.