The popular Vividh Bharati Service of All India Radio (AIR) was conceptualized to combat 'Radio Ceylon in 1957. Within no time it proved to be a popular channel of every household. Presents a mix of film music, skits, short plays & interactive programmes.
Vividh Bharti Online presents itself as the "Melodious heartbeat of the country." The website allows users to listen to live radio streams, including VBS Live and AIR FM Gold. It also features various programs and categories such as "Chhaya Geet," "Jaya-Mala," and "Pitaara," along with sections for announcers, singers, and film-related content.