97.9 The Beat

97.9 The Beat is the Delta’s new home for Urban
Contemporary Hit Music. Designed to appeal to the
African-American audience, 97.9 The Beat features a
heavy dose of today’s hottest R&B, Rap and Hip Hop hits
from today’s hottest artists - the music of today’s
generation. 97.9 The Beat also has lots of local
features not found on any other Delta stations,
including local news from the Delta Radio Newsroom and
hourly weather forecasts from Meteorologist Tom
Churchill. If you want to sell your product or service
to the African-American audience in the Delta, you


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